They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. (The NASA program that focuses on finding and studying exoplanets is managed by JPL.) Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.ĭavid Delgado, creative strategy: The posters began as a series about exoplanets - planets orbiting other stars - to celebrate NASA's study of them. Background: A creative team of visual strategists at JPL, known as ' The Studio,' created the poster series, which is titled 'Visions of the Future.' Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators.

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